Book Design: Creating a Book that Sells

Book Design: Creating a Book that Sells

Book Design: Choosing the Right Format

Although many books have been written on the topic of book design, few authors know all of the intricacies involved in choosing the right book format for their book. When choosing a format for your book, there are many factors to consider, including the size of the book, the intended audience, and the style of your writing.

#### **Choosing the Right Book Size**

Book formats vary widely. You can choose a large, heavy hardcover format, a lightweight hardcover format, or even a paperback format.

Formatting the Text

A book’s design and layout play an important role in determining its success. A well-designed book conveys information effectively and attracts readers. By carefully considering the elements that make up a book’s design, including its typeface, font, layout, and page design, we can create books that meet the demands of readers and make them want to pick up the book and begin reading.


Typeface is the way a book’s words are displayed. It is the font that the publisher has chosen to be used on each page. The typeface can be used to convey many different types of information and convey the mood or tone of the book.

Choosing a Page Layout

The page layout is one of the most important aspects of book design, conveying the flow of the text and directing the reader’s attention to the key ideas and information. By understanding the principles of good book design, we can create a book that will sell well and attract readers to our books.

## **What’s in a Good Book?**

Good books are those that have been produced by a publisher with a clear idea of what they want to achieve. They have been designed to have a clear and effective layout that meets the needs of their readers.

Creating a Book Cover

In order to effectively promote and sell a book, it is crucial to create a book cover that will capture the attention of readers and spark interest in the book. An attractive book cover will help to increase sales and brand awareness, while a boring cover will discourage potential customers. By learning about the art of book design, we can gain valuable insight into how to create a book cover that will appeal to readers and increase sales.

If you are a writer, it is likely that you already have an idea of the kind of book cover you want. You may have thought about the cover for your book while creating the plot or characters. However, a book cover is more than just a picture that shows what the book is about.

Building an Author Platform

In addition to promoting a book, an author’s platform includes establishing a personal website, social media presence, blog, and any other web properties that enhance the overall visibility of their work. Each platform should be tailored to the individual’s unique goals and audience.


The most important platform for an author, the website should be a hub of information about your book and your work as an author. It should be the place to showcase your latest work, promote new projects, and build a reputation. The website should also include an author bio and contact information, and it should be easily accessible to readers and potential readers.

As with any promotional tool, the website is a tool for communication.

Preparing Your Book for Publication

Publishing a book is a major investment, and the book design process is critical to ensuring that your book is a success. By preparing your book for publication, you will increase the likelihood that your book will sell and meet your goals for professional advancement.

• You will need a high-quality printer to produce the final copy of your book. If you do not have a printer, ask a friend, colleague, or other library to print your book.

• You will need to have your book typeset in a layout program such as Adobe InDesign or QuarkXPress.

Writing the Book

A well-designed book is a carefully crafted product that not only reflects your message but also reflects the essence of who you are as a brand.

Self-Editing and Proofreading

The cover of a book represents the heart of the story. A poorly designed cover can discourage a potential reader, while a beautifully designed cover can entice them to open the book and begin reading. This is especially important for self-published authors, as their book is often the only work they are capable of designing and producing. In order to effectively promote their book and sell copies, these authors must take the time to carefully craft the cover of their book.

I know a lot of people have had problems with the Kindle book covers and I’m not going to lie. The Kindle cover is one of the worst design covers you’ll see on a Kindle.

Formatting and Publishing the Book

Book publishing has become an increasingly competitive industry, as the demand for quality books continues to increase. By creating a book that is visually appealing and engaging, we can capture the attention of potential readers, increase sales, and maximize the return on our investment.

Here at Taschen, we work hard to create engaging books that speak to a wide audience. The books that we publish cover a variety of topics, including the world of business, entertainment, and design.

Marketing Your Book

With the rise of e-book readers and online retail, traditional book publishing is quickly becoming a relic of the past. As a result, book design is undergoing a paradigm shift, with designers shifting their focus from the physical appearance of a book to its content. The key to book marketing lies in designing a book that effectively and creatively captures the attention of consumers.

With the rise of e-book readers and online retail, traditional book publishing is quickly becoming a relic of the past. As a result, book design is undergoing a paradigm shift, with designers shifting their focus from the physical appearance of a book to its content.